Anglers Marine focused entirely on customer service; wins third straight CSI award


A few weeks ago, Anglers Marine was awarded their third straight Mercury Marine CSI Award, given to dealerships in North America who demonstrate the highest level of customer service. They were one of only 88 (out of 4,000 eligible dealers) to receive the award for 2011. From the top down, Anglers Marine aims to provide their customers with an unparalleled level of service, and they achieve just that.

In November, Anglers Marine moved from Santee to Lakeside, downsizing from a large location that accomodated a tackle store, large showroom, and service department. Their new location in Lakeside is considerably smaller, meaning they could no longer offer tackle. But their committment to outstanding customer service in their boat sales and service department remains as strong as ever, and this location may be even better suited for that.

showroomThey continue to sell and provide warranty service on the same fine boat lines as before; Ranger, Nitro, Tracker, Stratos/Champion, Tahoe and Ebbtide. They also continue to provide warranty and retail service on Mercury Outboards and Mercruiser Sterndrives.

They also made a few additions to better serve their customer-base. In October they began offering trolling motor service, something that was previously absent in San Diego County. They have also added a dyno machine, a tool not many shops have at their disposal, allowing them to diagnose marine engine problems quicker and more accurately.

Their showroom is efficiently packed with a variety of options for all types of boaters. Jon boats, a pontoon boat, Bass Trackers, and bass boats from 17 to 21 feet were on display when I visited their new store in December. And remember, they’re supported by their second location in Anaheim, which is one of the biggest boat dealerships in the entire world. So no matter what you’re looking for, recreation to tournament level competition, they have a boat and a deal for you.

Surrounding the boats are walls stocked with marine accessories and parts, as well as a good selection of the latest apparel from Dedicated 10 and their manufacturers.

serviceDespite their down-sizing, Anglers Marine is still at the forefront of the boating industry in Californai, providing unmatched customer service, and I see no sign of that slowing down any time soon. Look for another CSI Award headed their way for 2012.

Anglers Marine is located at 11919 Woodside Avenue in Lakeside, behind FE Trailers. They can be reached at the same phone number as before; 619.449.3474 or online at

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